The Event Design Co.
Katie from The Event Design Co. chatted with [Space Is] about her story - how she developed her wedding & event planning and consulting business and what the most recent trends in the industry are. The artistic team creates one-of-a-kind wedding experiences, merging the new and old ways of planning weddings.
“One of the reasons I was interested in getting into weddings is that I feel like the focus on old traditions has become less at the forefront of what bride and grooms are currently interested in - but there’s still a sense of nostalgia and respecting traditions. So bringing in old traditions and merging them with newer trends or unconventional aspects of the relationship, marrying both and making it cohesive and beautiful. I love when the bride walks down with her father, but with a more low key or informal vibe (maybe she’s barefoot). Most of my clients are like that, I encourage it. I think there’s sometimes a bit of a disconnect, the feeling of (weddings are such a social and family event) obligation to do something that appeases family, yet they want to stay true to themselves and their partners - so it’s ok to do a bit of both and there’s magical ways of incorporating both.”
Katie spoke to us about some of the trends that we can find in Toronto’s wedding planning scene. “Last year ended with lots of plums and colours in the red scale. Dusty pink and slate blue is bridging both years, and fresh greens and whites are always something we play with. This year, we’ll see more dramatic colouring, as styles are shifting away from the airy, ethereal vibe, and becoming edgier - with deeper and richer colours. And of course, copper is still extremely popular, but mixed metals will also be seen a lot more, with gold, silver, chrome and brass. Less structured weddings were popular last year and will still be this year. Couples are shying away from plated seated dinners, opting for more interactive food stations, and we’re even seeing standing ceremonies instead of seated. The traditional cake, parent dances, first dances, flower tosses are being left out, as couples are focusing more on the party - good quality food, a top shelf bar, and killer bands."
Can you tell us about a wedding that you specifically enjoyed creating?
“We planned a wedding at Kurtz Orchards in Niagara, and it was absolutely stunning. The property was gorgeous -- it was a tented wedding with full wood flooring, stunning drapery, and beautiful chandeliers. We used long harvest tables and Chiavari chairs, delicate lace runners, simple white dish-ware, spectacular gold accented flatware and a small understated pop of colour in the floral arrangements. We had a really special dance scheduled for the bride and groom, so we built a dance floor outside the tent, surrounded it with Edison string lights, and gave guests sparklers while our beautiful couple was serenaded by Pinto, a wildly talented violinist. It was definitely a memorable moment from our season last year.”
What are some of your favourite spaces for organizing a wedding?
Some of the spaces that Katie’s company loved working with are: “We’ve worked at some incredible venues, and there are always certain things that we get excited about when we start working in a new space. We love venues that are completely bare so we can use our creative freedom to do whatever we want! But of course we also venues that are so beautifully decorated that we only need to bring a few finishing touches to make the space unique to that couple. The Burroughes in Toronto is industrial, a little rustic and a perfect blank space. There are two adjoining rooms - one with brown brick and one with stark white walls. The means you have two styles in one venue that you can play with and connect. We’ve designed quite a few barn weddings - we like the challenge, especially when we’re doing the full design, because most barns need to be elevated from their bare, rustic look. Belcroft Estate is more of a glam barn, set on a beautiful property with great spaces for photos (a pond, lighthouse, old train car, a covered bridge, and an Anne of Green Gables laneway which always gives me shivers). Jam Factory is another fun spot in Toronto, and we’re really excited to work at Northbrook Farm in Orillia this summer -- keep an eye out for this one, it’s going to be beyond incredible!”
The Event Design Co. recently hosted a wedding show at The Burroughes. The wedding show event showcased vendors and emulated a wedding so the guests could get an idea of the possibilities for their special days. “We just hosted a wedding show which was a combination of everything we love at the Burroughes Building in Toronto. What we had was a palette that was industrial with the exposed piping, brick, hardwood floors, and we transformed that - bringing in wild florals and an untraditional arch with no crossbar from Rikki Marcone Florals, muted tones of dusty pink, burnt orange and peach, with some greens and off-whites. We created a wild forest vibe and then brought in some really elegant dish-ware, some copper and tarnished silver. We had exposed wood harvest tables, and brought in some non traditional linens, some satins, chiffons, mixing matte with glossy - a bit of everything. In terms of the vibe, we had lots of musical components, the food was unplated - station style, bringing different cultures together. There were 4 different bars with vendors whipping up signature cocktails, keeping things light and fun.”
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